About Us

Elevated Essentials for the Modern Man

Set Eleven was born from a simple observation.

Set Eleven was founded with one clear mission: to create premium smart casual menswear that delivers the quality, craftsmanship, and understated elegance of international brands—while remaining accessible to the Egyptian customer.

Every piece is designed with intention. We carefully select premium fabrics, perfect every fit, and focus on timeless designs that can be worn season after season. We don't chase trends—we create wardrobe essentials that become the foundation of modern men's style.

Because we believe great clothing shouldn't be defined by its price. It should be defined by how it's made, how it fits, and how it makes you feel.

Our Story

Set Eleven is built on the belief that every man deserves access to premium clothing without paying a premium price.

Our collections are designed for men who appreciate clean silhouettes, exceptional fabrics, and effortless versatility. Whether it's a busy workday, a weekend outing, or an evening gathering, our pieces are created to move seamlessly with modern life.

We are committed to delivering international standards of quality while remaining proudly rooted in our local market. Every collection reflects our dedication to craftsmanship, attention to detail, and lasting value.

The Founders

Set Eleven was founded by Omar Awad, Amr El Assal, and Mohamed El Messary, three entrepreneurs brought together by a shared vision of redefining premium menswear in Egypt.

Combining their backgrounds in business, branding, sales, and customer experience, they set out to build more than a clothing label. Their goal was to create a brand that men could trust—one that delivers international standards of quality, timeless design, and exceptional value.

Today, every Set Eleven collection reflects that original vision: premium craftsmanship, effortless sophistication, and everyday confidence.

Our Values

Quality Without Compromise
Premium materials, exceptional craftsmanship, and meticulous attention to every detail.

Timeless Design
Modern essentials that outlast trends and remain relevant season after season.

Accessible Luxury
International standards of quality at prices that make premium fashion more attainable.

Confidence in Every Piece
Because what you wear should make you feel as good as you look.

SET ELEVEN

Elevated Essentials. Timeless Style. Honest Value.